Endeca and hybris Partner to Develop Endeca Multichannel Commerce
0 Comments | Wireless News, Jul 22, 2010
Endeca Technologies, a search applications company, and hybris, a vendor of multi-channel commerce and communication software, announced the joint development of Endeca Multichannel Commerce with hybris, partnering Endeca’s user experience and contextual merchandising capabilities, with the configurable hybris eCommerce Platform and built-in Product Content Management (PCM) system.
Endeca Multichannel Commerce with hybris allows businesses to sell and adapt to changing market needs at a much lower cost to IT.
“hybris is thrilled to be partnering with Endeca to offer this new solution to customers,” said Stefan Schmidt, director of product strategy at hybris. “By integrating with Endeca’s dynamic storefront capabilities and offering a more consistent and contextual user experience, we have created a commerce solution that caters to both company and customer needs.”
Endeca Multichannel Commerce with hybris unifies previously separate core commerce components that require the most integration – Endeca search, browse, merchandising with hybris eCommerce, WCMS, PIM, DAM, and print – into a single architecture. The result is a complete solution that addresses online retail business needs more flexibly. At the heart of Endeca Multichannel Commerce lies the hybris PCM, the basis for the flexibility and configurability of the hybris eCommerce Platform, which allows it to map to business structures and processes. The hybris eCommerce Platform provides a configurable, open-standard software package that increases online revenue by optimizing the sales process across all channels. This commerce platform allows the mapping of sales and order management, synchronizes sales channels, and provides retailers and manufacturers with a solution that manages and streamlines the entire sales cycle.
“B2B and B2C consumers are using multiple channels to research and purchase products and services,” said Chris Davey, senior VP and global head of marketing and commerce technologies for SapientNitro. “As product information and the related content expands, digital catalogs are growing more complex and challenging to manage
change management software